Can a swag campaign drive social media engagement?

Case Studies

Can a swag campaign drive social media engagement?

Adobe approached Slingshot because they wanted to share free gifts with customers that chose to beta test Illustrator for iPad without all of the heavy work it takes to run a swag campaign. They also wanted to allow gift recipients to share their excitement about the beta program.

John Howard

Historically Adobe Illustrator purchased and gave away swag without a certainty that it had an impact other than brand awareness. Using Slingshot, Adobe Illustrator was able to see that 302 beta users claimed a free gift. Out of those individuals, 65 chose to go above and beyond by tweeting about their experience.

21.5% of people receiving the gift chose to tell others about it. Imagine if you could get that kind of conversion rate out of any other paid media or advertising.

After our conversation with the Illustrator team they were able to relax and get back to focusing on their people without feeling overwhelmed.

Breakdown of this Campaign –

1. We worked together to come up with a free giveaway campaign that focused on creating a sharable swag experience promoting the Adobe Illustrator for iPad beta release.

2. We ordered the products, took beautiful photos, and launched the campaign.

3. As individuals started claiming gifts, tweets started rolling in, further sharing the excitement around the campaign and the Illustrator for iPad beta release.

We came across John and the team while in crisis mode – we needed a solution for quality custom merchandise, processed and shipped safely during a global pandemic. John couldn’t have answered the call any better. We asked his team to help us create custom merch and a virtual store to support a high priority launch, and they delivered. Slingshot has been extremely efficient, collaborative, and flexible to work with. The team can adhere to any challenge, and we couldn’t be happier with the final results. I would strongly recommend Slingshot as a partner.